- It has high domain authority
- It posts high-quality content
- It doesn’t follow any black hat SEO techniques
There is no doubt that many search engines factor the words you use in your domain name and web page URLs into website ranking algorithm in search results.
In the Advanced Link Building session of Search Engine Strategies Conference in NY City on March 8, 2004, Craig Silverstein, Google's Director of Technology, pointed out that it's better to use hyphens than underscores in domain names because within Google's parsing policy underscores in domains are treated as letters while treating hyphens are viewed more like spaces.
Craig also recommends you put descriptive words in page titles and URLs as signals to... (More)