By Sandip Porwal

Brand visibility is essential when you're trying to acquire new customers. Improved digital presence is the key to increase your brand visibility and more acquisitions. The simplest way to do this in today's times is to create a business website.

Having a good website lets you market your products and services well. The information you provided and the impact you create drives customer perception. The website is the ideal platform to invite prospects for engagement and to convince them to choose your brand over others. You have to showcase your products with information in the manner better understood by your prospects to improve revenue growth. A website is also the source of contact for those seeking to contact the company.

Web design and development company

Hiring an experienced professional to make a user-friendly and seo friendly website. A simple google search will give you listings of website design and development agencies available near you or in your local market.

DIY (Do it yourself) Website Design

Yes, that is an option. You can make a website using many of the DIY website Design platforms like WIX, WordPress and many more. This could turn into an exciting project and will entail making the website by yourself right from making navigation plans to hosting the final site.

Now that you know how to create a website you need to decide among these 2 options - either do it yourself or employ the services of a professional web design and development company. Well, both have their pros and cons. Let's look at some of these and help you arrive at a decision about how to go about making your business website.

Making the website yourself vs employing a professional design agency

If you make it yourself you decide on all of it : Website making is not always a very simple job but if you want to save quite a bit of money then instead of paying anyone to do the work for you, just get started yourself. There are few questions you must ask yourself before you decide to start building your own website. How technology friendly are you? Will you have the time to learn and understand website making and content writing?

It's a completely different scenario when you decide to employ the services of a website design company. They will explain the process and help you take these decisions faster. Developing the website and means taking into consideration many design and tech aspects and all your requirements as per the brief. Given that they have prior experience they will be able to set the scope and timelines to make your business websites. Now that's a time saver.

DIY website design is going to need your time and more : If you consider just the monetary aspect, DIY sounds like an obvious choice for website design. But is that so? Besides planning and designing, you also have to invest in figuring out and plan each part of your website and making sure you are able to write the content and get the images ready.

Making a website in DIY mode calls for an investment of time which in turn is losing opportunities of making money. Simply speaking, if you hire a design and development agency or expert, you are free to attend to your business.

A Pro Agency will save time and stress : When you hire an agency to design your site, you just have to tell them about your requirements and set the expectations. With their experience and ideation they will advise you out the way forward. For example, when you make your website, you have to research the hows and the whys, customization, analytics installation, SEO tags etc. If you assign someone the job, they will take care of this for you.

DIY & Time go hand in hand : If you've created your website and decide to add an extra feature, you have to search for the answers online. And if it's something that you need to design and code then you need external help. If you hire an agency, then this is what they do every day, so they'll do this efficiently. Ensure that you have signed up for a website amc maintenance plan to ensure you don't get stuck months after the website is made.

Is there a Quality issue : Well not really if you are considering the website Platforms. You might have to compromise a little on the features or the fancy stuff (if you are bad at design) but technology wise. There are functionalities that aren't available on such platforms and that's fine if you are just starting off and having a fancy site does not matter. But, this isn't a good option if you have an established business. Calling in web design experts will give you a business website that can add value.

Getting your website up and running without hiccups : Hiring a professional design expert will give you the right support you need for building your business website. You can design your website, and there is no doubt that there are tools to help you but there are some technical tasks that require an expert. Mobile-friendly websites are a must. Hiring a professional will help you in the long run as a do-it-yourself approach can be frustrating if you don't like technology.