There is a lot of thought that goes into creating a website. Anyone’s web presence, whether it is an individual’s, and especially one for a business, is the solid representation of what they offer.
There is a lot of thought that goes into creating a website. Anyone’s web presence, whether it is an individual’s, and especially one for a business, is the solid representation of what they have to offer to the world. Domains are the trickiest part of starting a site, because so many good names are taken, and they can mean the difference between a popular site and one that is primarily ignored. Domain names draw attention. Actually building a website is not as hard because there are tools that make the process simple for just about anyone.
The success of online businesses is nearly reliant on good domains. Marketability is a strong factor in a name and the methods of major search engines use in locating sites must also be taken into consideration. However, the automated analysis done by search engines is not the only factor. Picking a name for a site that is memorable is also key. A short name is much easier for most people to remember, especially a catchy one because they will automatically associate the name with the subject and more easily recall it when talking to others. Despite the many marketing tools now available, word-of-mouth is still the most effective, and the easier it is to remember and pronounce a site name, the better.
Wordplay is also helpful in picking a name for a site. It is becoming more difficult to pick one, as there are so many websites. Common names are mostly taken, but it is possible to use variations. Puns and slang that might sound good to the ear are useful because people might be more likely to remember them. Variations of real words can be a creative, beneficial decision. At least one popular search engine was named this way and is recognizable by just about everyone.
Another helpful tool is hyphens. If the name is long, then splitting it up with hyphens increases the chances that it has not been used. This also makes the name easier to spell, which is another thing to consider, because a lot of people don’t fare to well when it comes to spelling. Don’t use too many, as it can have the opposite effect, but search engines will use hyphens to their benefit because they can easily pick each individual word and automatically generate keywords.
Keywords are now an all-important tool in web marketing, so it’s a good idea to consider the best ones in the name of a site, and based on what it is intended for. Be careful of trademarks, because legal issues might result from an honest effort to create a great name. They’re memorable, of course, but somebody else owns the rights to them.
Don’t feel out of luck if domains have been taken. Domain suffixes are plentiful and are available in many more than the common .com sites. Look in .net or .org suffixes if there are no suitable options. This adds to the patience level, but there are many options available to find that perfect title for a website.
It is also possible to buy more than one domain for a website. For commonly misspelled words, this can be useful, because people will still access a website even if they are off by one letter. There is a research element to this process, but online tools are also available to help. Just by entering subjects and words, some will even provide suggestions for names.
Finding domains can be the most time-intensive, thought-provoking process in creating a website. Originality and memorability are the key things to consider but don’t give up because, in some cases, even more, obvious names have not been taken.