So, you've run your domain name through our appraisal system, and you're not so happy with the final results. That's totally understandable, you put a ton of time and effort into your site and you want to see the most monetary value possible for your sweat and tears. Our appraisal system (and most others around the web) take advantage of all accessible data we can obtain about your site when compiling an estimated appraisal value. For a brief description of what we do, check out our about page for more details.
So, the short answer to the question of, how do I improve the appraisal value of my domain name, is focus on aspects of your site used in our ranking and improve them all. What's that you say? How do I do that? Well, lets get into some specifics:
1. How do I improve my Google Pagerank? Google Pagerank is pretty straight forward to improve. The more backlinks your site has (aka the number of links coming from other sites to your site) the higher your Pagerank. So, all you need to do is get out there and spread the word about your site. Ask other webmasters to link to you and do whatever you can to get links on your own. Post your URL in forums, add it in comments on blogs, etc. The more links you obtain, the higher your rank will be the next time Google updates (which is about once every 3-5 months).
2. How do I improve my Domain Age? Well, this one you really have no control over. The age of your domain is the length of time it has been owned without becoming open for purchase on the market. So, the best way to improve your domain age is just to hold onto it and keep it for a long time. The longer the better. If you want to get a jump start, you can try purchasing a domain that already has an age to it. Many domain purchasing resources like Sedo allow you to browse domains that are coming up for expiration, and if you keep an eye on it, you may be able to pick up a domain with a few years of age already under its belt.
3. How do I improve my Ranking in Alexa and Compete? Both of these services provide estimates of how many visitors come to your site in totally different ways. The best way to find out what you can do to improve your rank is to read all about how each works at their respective sites (Alexa, compete). The more visitors you can get to your site, the better chance you have of intersecting with the polling bases of these two services and the faster your site will rank up.
4. How to I improve my Google and Yahoo Page Links? There are tons of ways to improve the readability of your site by search engines. We outline many of these in our article 10 Simple Search Engine Optimization (SEO) Ideas to Improve Your Ranking. By doing simple things like setting up a sitemap and making your pages easier to traverse and find, you can greatly increase the number of pages you have indexed by each search engine. For a truly comprehensive look at ways to increase your search engine compatibility, check out the SEOBook, a comprehensive guide for optimizing your website for search engines.
5. How do I improve my URL Marketability? This is simple, but something you have to do prior to buying your URL, because you can't change it after the fact. Always try to stick to high quality domain extensions such as .com, .org, and .net. Stay away from new extensions like .info or .mobi unless you really have no other choice. The better the extension, the better chance you have at selling your name to someone else. Make sure your name is as clean as possible. Try to use dictionary words (as few as possible, 1 word is better than 2 words), and keep out numbers and hyphens. Try to keep your domain name short. For example, www.myname.com is much better than www.mynameisagreatname.com.