Web design is an art. It is the art of getting your customers to trust your site with the ‘authentic’ tag as well as an art to get your customers to feel secure about the look-and-feel of your website. So, often getting your business more attention is the business of the web designers who get you digitally up and running.

http://ronniegibson.com/entries/brand-awareness/why-simple-web-design-is-what-you-want