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domain authority
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It's no secret that appearing on the first few pages of a Google search engine results page (SERP) is extremely valuable to any kind of online venture. The question is, does your choice of domain name make a difference in how your domains rank?

https://www.dynadot.com/community/article/qa.html?aid=58

The Importance of Domain Authority to SEO

By Audreyabbey

With Google's algorithm constantly changing and putting more weight on the trust and authority associated with a domain, domain authority has increasingly becoming a very important SEO factor to score.

According to SEO experts, aside from having significant impact on a site's ability to rank highly in search results for target keywords, domain authority is also one of the toughest ranking factors to score.

What is Domain Authority?

Domain Authority measures the number of quality pages that link to your site domain, and the ways in which they do so, predicting how well a web page will rank... (More)