By Amit Rajput

That small advertise before your YouTube video plays, the discount offer coupon aligned left on the random website or the Zara - Fresh Collection post that you come across while scrolling through Instagram; without us realizing these forms of media deeply influence our shopping habits. Replacing newspapers with mobile phone apps, and televisions with Netflix or Prime has forced marketers to drastically change their marketing practices. By shifting to an online platform, the chances of advertisements being noticed appreciably escalates. What better than reaching out to an audience significantly larger, at a lesser price? This is the... (More)